Women : We are same, we are unique, we are Awesome! Ever wondered, why we need L'Oreal to tell us that "we are worth it"? In the year 1973 this phrase was launched in an ad and it caught on instantly as it resonated with the women then. It definitely must have been an excellent marketing campaign launched about 40 plus years ago. While, it tapped an untapped marketplace within the women community and increased business multi-fold, it gave a much needed boost to more women to focus on self care and beauty. It also gave women a sense of empowerment and spoke from their point of view at a time when it was a new and shiny concept. This somewhat still seems pertinent but we must acknowledge that the world for a woman has changed drastically and still is constantly evolving. Today's women are characteristically diverse. Thousand years of patriarchy has affected the lives of women in varying magnitudes and this has caused us to also have varying degrees of self