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Showing posts with the label #womenempowerment

Story of little Hope

Image by Gordon Johnson Pixabay Sequel of " Our Identity is our Masterpiece" We all go through the confusion about what are our core strengths, at various stages in life. More so, in the middle age when we question our achievements. Isn't it worth the while to identify the root of this line of thought and build a cognitive wall to keep unwanted things far from affecting us? Here is the story of little Hope that might relate to every one of us. One mid summer day, in a ritzy hospital on a bustling street in the middle of an express city, Hope was born. Little Hope's birth marked the beginning of Mum's long maternity leave. Mum was ready to hold her little one and spend the rest of her days in a dreamland where there are no meetings, reports, client, calls or releases.Those were the days that felt surreal but only until it was time to step back into her real world, get back to office and revere the present, the present that challenges her capabilities, h...

Happy International Women's Day 2020!

Women : We are same, we are unique, we are Awesome! Ever wondered, why we need L'Oreal to tell us that "we are worth it"? In the year 1973 this phrase was launched in an ad and it caught on instantly as it resonated with the women then. It definitely must have been an excellent marketing campaign launched about 40 plus years ago. While, it tapped an untapped marketplace within the women community and increased business multi-fold, it gave a much needed boost to more women to focus on self care and beauty. It also gave women a sense of empowerment and spoke from their point of view at a time when it was a new and shiny concept. This somewhat still seems pertinent but we must acknowledge that the world for a woman has changed drastically and still is constantly evolving. Today's women are characteristically diverse. Thousand years of patriarchy has affected the lives of women in varying magnitudes and this has caused us to also have varying degrees of self...