Have you ever read about the cognitive behavioral concepts? These concepts are formed around understanding human cognitive distortions, unhelpful behaviors and emotional regulations that we form through our lives. It is but obvious, that every human being goes through many experiences through out their life and while going through them they learn about themselves and form beliefs about their own capabilities. Every belief that a person has of  him/her self is based on the past experiences. For example, if I have tried to play a sport a few times and have not been able to do well and in-turn have had bad experiences of facing associated humiliation, I would think a thousand times before I can try another sport. This is because I have formed an unhealthy opinion that I am not good at sports. On the other extreme, if I have baked a cake and everyone has loved it, I will have high level of confidence to try baking cake or cookies or anything else that I think needs simi...

Women : We are same, we are unique, we are Awesome! Ever wondered, why we need L'Oreal to tell us that "we are worth it"? In the year 1973 this phrase was launched in an ad and it caught on instantly as it resonated with the women then. It definitely must have been an excellent marketing campaign launched about 40 plus years ago. While, it tapped an untapped marketplace within the women community and increased business multi-fold, it gave a much needed boost to more women to focus on self care and beauty. It also gave women a sense of empowerment and spoke from their point of view at a time when it was a new and shiny concept. This somewhat still seems pertinent but we must acknowledge that the world for a woman has changed drastically and still is constantly evolving. Today's women are characteristically diverse. Thousand years of patriarchy has affected the lives of women in varying magnitudes and this has caused us to also have varying degrees of self...